It Is Our Responsibility:
To hold our profession in high esteem and strive to enhance its prestige.
To fulfill the needs of our clients to the best of our abilities.
To maintain our clients trust and confidence.
To render exemplary service to our clients and their clients.
To adhere to professional standards of conduct in helping our clients attain their objectives.
To present accurately and honestly all facts essential to our clients.
To perfect our skills and increase our knowledge through continuing education and experiences.
To conduct business in such a way that our example might help raise the professional standards of our industry.
To keep informed with respect to applicable laws and regulations and to observe them in the practice of our profession.
To cooperate with others whose services are constructively related to meeting the needs of our clients.
To be loyal to our clients, our associates and our public.
